Client:
Senior Product Manager of the consumer products group of a major bank

Engagement:
A newly appointed product manager was charged with refreshing the internal marketing approach to revitalize sales in a group of mature financial products. He engaged us to assist in analyzing and solving the problem.

Deliverable:
We thoroughly analyzed internal product perception and reviewed current sales incidence. We then developed a “themed” internal marketing campaign to raise the products to “top of mind” in the established sales force. The campaign included point of sale competitions, email communications, branch manager supported in-branch activities, regular and repeating recognition events, rewards and periodic firm-wide publications.

Result:
The success of the on-going campaign led to a subsequent assignment from the product manager to design and develop a highly interactive learning experience to introduce the product suite to and build targeted sales competence in all new associates.

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