Client:
Global bank

Engagement:
The marketing team for a suite of brokerage products failed to meet its sales goal for two quarters and subsequently failed to adhere to budget for the year. Although explanations were offered, the Director of Marketing could not determine whether the problem resulted from poor management, poor market conditions, or poor marketing skills within the team.

Deliverable:
Jeremiah Associates was engaged to complete a performance assessment. We began this effort by creating a performance model, using internal and industry performance statistics. We employed the model to conduct a comparative analysis of this and several similar marketing teams within the firm. In addition, we reviewed the team structure and interviewed all team members and its management.
Jeremiah Associates presented written analysis and recommendations to the director. We then facilitated a large group feedback session, including the director and team management, during which the team identified performance improvement strategies and developed team and personal action plans.

Result:
All performance improvement strategies were implemented within the targeted time frame. The marketing team improved its sales results by 35% in the subsequent quarter.

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